Our Mission Statement

Our Business Building Team

Our pledge is to consistently exceed our clients’ expectations, provide superior value and long term support while maintaining the highest ethical standards.The company recognizes that the professionalism and dedication of each staff member are keys to the clients’ success.

A Legacy in The Retail Industry

James Wichert, owner and president of Discount Retail Store Services started in the industry in 1992 when he opened the first dollar store in Nevada. Shortly thereafter, he began to receive inquiries from customers and tourists about assisting them in opening stores throughout the United States. This became the beginning of the store development operations.The store development business has steadily grown and Discount Retail Store Services was incorporated in 1995. Since he started in the business, Mr. Wichert has assisted over 3,000 individuals open stores throughout the United States, Canada, and worldwide.

Strong Growth

Today, the company continues to grow at a fast pace. In 2012, Mr. Wichert projected opening 200 Dollar Stores every year throughout North America and this feat requires dedication and knowledge by all involved. Mr. Wichert is very pleased that the store owners are able to rely on his staff of experienced professionals. “The staff’s superior dedication is at the heart of Discount Retail Store Service’s success,” states Mr. Wichert.

A History of Wholesale

Mr. Wichert also owns a large wholesale company which supplies over 18,000 products to its customers. The key feature of the wholesale company is that products made available to our network of stores has been hand selected by our wholesale experts. According to Mr. Wichert, “Buying product through the Internet or from catalogs is the same as buying sight unseen. How can anyone possibly negotiate the correct price of a product without seeing and touching it to determine both quality and value?”

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Executive Leadership

James Wichert


James Wichert has over 20 years of retail development industry experience and leads Discount Retail Store Service's growth and innovative strategies. Throughout his career, James has combined foresight and insight to develop unique, turn-key store ownership opportunities for clients in nearly 3,000 Dollar, Party, Mailbox, Teen, Fitness Centers, Clothing, and Yogurt stores worldwide.

Carlo Armenise


Carlo Armenise provides years of operational experience in upper management at a variety of retail companies. His strong background in sourcing merchandising and directing companies provides invaluable experience for our clients.

J.D. Gray

Vice President

J.D. Gray has over 25 years of retail management and leadership which he brings to Discount Retail Store Services. His experience and dedicated background in client service, employee development, and operational execution is invaluable to the organization and our valued clients.

Concept General Managers

Robin Gray

Frozen Yogurt Stores General Manager

Bob Kelliher

Party Store Developers General Manager

Theresa Whitley

Mailbox and Business Centers General Manager

John LaFronz

General Manager of Dollar Store Services

Department Directors

Dave Maxey

Director of Financing