Dollar Store News
Dollar Store Industry Insider Discusses the Drastic Increase in Consumer Confidence in Light of New CEI NumbersNov. 13, 2012, 1:29 p.m.
Experian Marketing Services recently published a report showing large increases in consumer confidence throughout the year and heading into the holiday season. A dollar store insider discusses what impact it will have on the growing industry, DRSS reports.
Confidence is Up
Experian Marketing Services recently released numbers from their Consumer Expectation Index (CEI) which indicate a significant rise in consumer confidence throughout the year and heading into the holiday season. Many of the numbers are the highest they have been since before 2008 including the number of consumers expected to purchase a home in the coming year, or to buy or lease a new car. Almost across the board the numbers are better than last year including a 5% increase in those expected to refinance a home and a 2% increase in online shopping.
General Manager of Global Research for Experian Marketing, Bill Trancer, commented on some of the findings, ...