In a low cost and digital world, small business owners continue to make the same costly mistake; a generic and free email address. Not only does using a Gmail or Yahoo account scream lazy, it yells unprofessional.

An email address with your business name costs only a few dollars a month and showcases it to consumers as a highly professional small business. The importance of a small business owner taking a look at all areas of their business from a third party eye is key. Imagine yourself as a consumer viewing two different Dollar Stores and their contact email address. Are you more likely to do your business with john8888@gmail.com or with john@avenue7dollarstore.com? A customized business email address allows the personalization of your name for your customers along with the professionalism of your business name added.

It's highly important to remember in the small business world using your business name continuously sets you apart and brands your business name inside consumers’ minds, making your business the one they always recognize and remember. Remembering your business is what keeps them returning. This is a small investment with a large return.

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