Most small business owners show their customer appreciation during the holiday season. While that remains a great marketing tool, small business owners need to remember that showing customer appreciation during other times of the year is equally as important to maintaining those relationships that keep customers returning to your small business.

Customer appreciation is a catch 22 for small business owners. While it's necessary, businesses must be cautious about overspending to show their gratitude.

Discount Retail Store Services, (DRSS), North America's largest developer of Dollar Stores, Party Stores, and Mailbox Stores and Business Centers have stayed ahead of the ever-changing small business world for over two decades, since opening the first Dollar Store in 1993 in Las Vegas, NV. Our all in one, 100% turnkey, individual business concept has created over 4,000 successful small business owners to date.

We do it by providing every tool necessary to ensure your success. Aside from providing the financing, site location of your store, lease negotiation, the best hands on merchandising team to select the highest quality merchandise at the lowest cost to you; we give you the top small business training and ongoing support. We stay ahead of the game so your small business does as well.

So what are the most cost-effective ways to show customer appreciation throughout the year? Programs that allow you access to customer’s email are the best way to reward them as well as keep in touch with them, to keep them returning to your business. One example is a Birthday discount emailed to customers. This is a personalized message that brings them back in to spend again at your business and likely bring friends along. By offering a small 5% discount on a customer's Birthday, you're showing your appreciation, not depleting your budget, and bringing them back to your business.

Rewarding loyalty is always in style and greatly appreciated.

To learn more about the ease of starting your own Dollar Store, Party Store, or Mailbox Store and Business Center; make the life-changing

Contact DRSS today at: 1-800-518-4064
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