Dollar Store Industry Insider Discusses the Drastic Increase in Consumer Confidence in Light of New CEI Numbers
Experian Marketing Services recently published a report showing large increases in consumer confidence throughout the year and heading into the holiday season. A dollar store insider discusses what impact it will have on the growing industry, DRSS reports.
Confidence is Up
Experian Marketing Services recently released numbers from their Consumer Expectation Index (CEI) which indicate a significant rise in consumer confidence throughout the year and heading into the holiday season. Many of the numbers are the highest they have been since before 2008 including the number of consumers expected to purchase a home in the coming year, or to buy or lease a new car. Almost across the board the numbers are better than last year including a 5% increase in those expected to refinance a home and a 2% increase in online shopping.
General Manager of Global Research for Experian Marketing, Bill Trancer, commented on some of the findings, “The figures are pointing to increased optimism as we head into the 2012 holiday season.” Consumer confidence usually peaks during the holidays, which can drive increased spending.
Dollar Stores Poised to Benefit
The dollar store industry may be unique in that its share of the retail market actually increased during the recession due to a number of factors. John LaFronz, General Manager of Dollar Store Services which is the largest developer of independent non-franchise dollar stores in North America, said that, “Not only will dollar stores keep on their current track in an improving economy and over the upcoming holiday season, we think they will actually do better. People didn’t really know about dollar stores before, not to the degree they know about them now. For the stores that can stock quality necessities along with other unique items at that low price, then those stores will continue to do well and will do even better in the near future. We’re looking forward to this holiday season.”
Dollar Store Services is an independent, non-franchise developer of dollar stores. They specialize in all areas of dollar store business development including financing assistance (up to 100% plus working capital), site location, lease negotiation, business and store operation training, complete store build-out, a network of wholesale suppliers, and ongoing support for the life of the business.
Discount Retail Store Services is an independent business development company that offers turn-key business start-up opportunities across six proven business models including Dollar Stores, Clothing Stores, Mail Box Stores, Teen Stores, Party Stores, and Fitness Centers. DRSS is not a franchise operation. Upcoming news about DRSS can be found on their Facebook Page.